Deutsche Telekom AG

A forward-looking event concept enthusiastically in Serbia. Belgrade, September 2013 – with an unconventional event concept by the Cologne agency get the point on September 25 and 26 the third M2M partner event of the Deutsche Telekom AG took place. Under the motto M2Mission possible»saw around 250 loaded M2M the future of sector experts from all over the world and was followed by contacts. In the framework of the two-day event which took place this year in the Serbian capital Belgrade, top-class, international speakers gave insight into the developments of the M2M market and introduced reference projects. In addition the guests could deepen their knowledge in 16 breakout sessions, whose variety of topics from «how to bring Android to your car for professional use?» until «M2M in post soviet countries. «Red heat of the most emerging market» was enough. Suitable to the innovative content of the event, the Cologne agency get had ensured the point for a similarly forward-looking event concept.

There were total mobility and interaction with the audience in the Center. What the guests under the title of M2Mission possible»experienced, surprised, and set standards for comparable trade events. With a location on the 25th floor of the Serbian U? towers and a 360 look at Serbia. With a setting on a central stage, declined and instead brought all posts via a live stream on a total of 70 monitors. With two moderators who threw themselves to the balls and with speakers who were constantly moving around the room and were in the direct exchange with the audience. A such ambitious concept poses many problems in the implementation.

That was a lot of work and sometimes we thought this time it would be a M2Mission impossible», as Wieland Schmoll, Managing Director of get the point. Belgrade, September 2013 – starting with the Serbian equipment that was not up to the concept, the logistics on the EU’s borders beyond, up to language barriers in the service providers on the spot. So had to for example the complete wireless camera system in Germany was hired and introduced to Belgrade be. A crew of 30 technicians, cameramen u.v.m and chart operator ultimately ensured that everything was smoothly implemented. There was the M2Mission possible for customer and guests»a resounding success, enthusiastically. Clemens Meiss, Managing Director and creative head of get the point again looking forward: the next challenge will be now be topped this experience next year. But I’m sure that it will succeed.

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